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Hallsville, New England Dairy Council, Patriots team up to fuel up

Super Bowl Champion and New England Patriots Safety Duron Harmon and New Hampshire dairy farmer Stewart Yeaton visited Hallsville Elementary School in Manchester to get students excited about school breakfast as part of the school’s Fuel Up to Play 60 program and the New Hampshire School Breakfast Challenge, which was launched in October 2013 to help promote school breakfast.

Hallsville School's student wellness committee
poses with Pat the Patriot, Duron Harmon and dairy farmer Stewart Yeaton
Fuel Up to Play 60 is the nation’s largest in-school wellness program and has launched a “Fuel Greatness” campaign to mobilize communities to take action and advocate for, and implement, alternative breakfast options in school districts nationwide. Funding for this program is provided by New England Dairy & Food Council and the dairy farmers of New Hampshire and New England.

"School breakfast fuels greatness in our students, giving them the power to be successful throughout their day," said Principal Christi Michaud. "As a school leader, I am happy to encourage our students, and to ensure they have access to healthy foods at the start of each school day. A school breakfast has the potential to improve learning outcomes and to FUEL GREATNESS in every child!"

Research demonstrates that good nutrition, including daily breakfast, and increased physical activity can lead to improved academic performance. According to one study in particular, more than 60 percent of students do not eat breakfast each day. Many kids are showing up to school hungry, and hungry kids may not be able to succeed in the classroom.

“A healthy school breakfast helps students establish positive eating habits that contribute to a lifetime of overall better health,” said Kurt Messner, acting regional administrator for the U.S. Department of Agriculture (USDA) Food and Nutrition Service. “Research shows that serving students fresh fruits and vegetables, whole grains, low-fat dairy, and lean meats improves academic performance, decreases visits to the nurse and positively impacts classroom behavior.”

Created in partnership by the National Football League and National Dairy Council, in collaboration with the U.S. Department of Agriculture, Fuel Up to Play 60 is the nation’s largest in-school wellness program and creates real transformational change in more than 73,000 schools. From smoothie taste tests to build-your-own yogurt parfait stations, Fuel Up to Play 60 schools around the country are showing their support for school breakfast by hosting events and other in-school activities this spring. To learn more about Fuel Greatness, Fuel Up to Play 60, and school breakfast, visit: www.fueluptoplay60.com. Join the conversation on Twitter, Instagram and Facebook at #FuelGreatness.


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